Articles

A selection of SEO articles, and client case studies. While the main SEO articles are blogged on SearchMasters, I have a selection of unique articles listed below:

The art of linking

After you have done the basics, the effort of getting higher is based on the knowledge of the art of linking. You need a combination of better quality, and more incoming links than your competitors have for a given search phrase. To get high for a specific competitive phrase, you need incoming links for that exact phrase. This SearchEngineOptimisation.co.nz website has ranked top ten on... > read more

SEO Basics

What are the SEO basics? I teach SEO101 as a public seminar to website owners and developers. It is surprising how many don't know the SEO basics. Search Phrase Selection - find out what people are looking for Adding those words into the right places on your pages Correcting sitewide SEO... > read more